Brand mention monitoring tools exist because nobody wants to discover a PR disaster three days late via a passive-aggressive email from the CEO. These tools track every time someone mentions your brand across the web, social media, news, and even broadcast media.
Written by Raul del Cuadro
Social listening tools built for PR are not the same as general social media dashboards. They track journalist coverage, monitor broadcast clips, and measure whether that Forbes mention actually drove traffic to your site. The difference matters when your job is earned media, not Instagram engagement.
Written by Raul del Cuadro
Social media listening tools exist for people who understand that conversations about their brand are happening constantly, whether they witness them or not. Monitoring these discussions manually involves refreshing search results until your wrists ache, which is neither sustainable nor dignified.
Written by Renata Eschiletti
Many of us believe that Brandwatch is a benchmark in the field of social media management. A tool that allows us to automate tasks, extract useful information from our social media presence, and optimize our marketing strategy as a result. But... is
Written by David Bernal Raspall