Social Media Analytics

Hands On Social Media Analytics

Best Competitor Analysis Tools

After 90 days running a synthetic DTC brand against three real category leaders across four social platforms, the surprise our team kept hitting was that share of voice does not move when you post more. It moves when you post differently, and only three of ten tools surfaced that difference in time to act.

Renata EschilettiWritten by Renata Eschiletti
Hands On Social Media Analytics

Best Social Media Analytics Tools

After running 10 social analytics platforms through the same six-week reporting exercise - exporting Instagram retention curves, reconciling paid spend against organic reach, and asking a junior analyst to rebuild last quarter's client deck from scratch in each tool - the finding our team kept returning to was how few actually do analytics.

Raul del CuadroWritten by Raul del Cuadro