Expert
Tom Cox of Semrush Academy and Brian da Silva of Attio go behind the scenes on the tools, workflows, and friction of content and social in the AI era -- and why the bar for quality has never been higher.
Tom Cox runs on Google Docs, Claude, monday.com, and Skilljar. Brian da Silva runs on Whisperflow, Claude, and Notion. Two specialists, almost no overlap with the fourteen-tool fantasy.
Page views, course feedback scores, high-value saves and shares, and video watch time. Tom Cox and Brian da Silva on why no single number ever tells the whole story.
Tom Cox and Brian da Silva agree on the one thing AI cannot speed up: the unglamorous work of pulling context out of product teams, sales calls, and people's heads.
Tom Cox on the AI operating system, why SEO foundations still win, and how a brand cited differently by Perplexity, ChatGPT, and Claude has an alignment problem, not a tactics problem.