Social media platforms shape how you connect with the people who follow you. The right tools matter.
Tom Cox of Semrush Academy and Brian da Silva of Attio go behind the scenes on the tools, workflows, and friction of content and social in the AI era -- and why the bar for quality has never been higher.
Raúl is a Marketing & Communications Manager with years of experience leading global brand positioning and reputation strategies across the tech ecosystem.
View all 9 articles →We ran the same 40-tweet campaign through 10 X schedulers over five weeks: identical threads, identical retweet loops, identical bio links. What surprised us was how few of them treat a thread as anything other than ten posts stapled together.
We signed up for ten social tools on the plans a real small business would actually pay for, then ran a month of posts through each on a solo budget. The surprise was not which one had the most features. It was how much you can automate for the price of a couple of coffees a week.
After running 10 social analytics platforms through the same six-week reporting exercise - exporting Instagram retention curves, reconciling paid spend against organic reach, and asking a junior analyst to rebuild last quarter's client deck from scratch in each tool - the finding our team kept returning to was how few actually do analytics.
Renata is a Communications Specialist with over 15 years of experience leading PR and corporate marketing strategies across the tech and software industry.
View all 8 articles →We ran the same evergreen Pin loop through 10 schedulers for a month. The finding that surprised our team: only one treats Pinterest as a search engine rather than a fourth social checkbox, and it left the big-name suites looking expensive and blunt.
We loaded the same listing carousel, a Saturday open-house invite, and a just-sold post into ten social tools built for busy agents, then watched which ones kept a listing circulating without making it look stale. The surprise was not the scheduling. It was how few let a broker sign off before a post went live.
After 90 days running a synthetic DTC brand against three real category leaders across four social platforms, the surprise our team kept hitting was that share of voice does not move when you post more. It moves when you post differently, and only three of ten tools surfaced that difference in time to act.
Sophie Steffen is the co-founder and CEO of Kunoichi, a growth performance marketing agency based in Barcelona. With over 12 years of experience in social media, community management, and performance marketing, she helps brands scale through LinkedIn-driven growth, paid acquisition, and automated outbound. She is also a martial arts instructor and runs a dojo in Barcelona.
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Tom Cox of Semrush Academy and Brian da Silva of Attio go behind the scenes on the tools, workflows, and friction of content and social in the AI era -- and why the bar for quality has never been higher.
Tom Cox runs on Google Docs, Claude, monday.com, and Skilljar. Brian da Silva runs on Whisperflow, Claude, and Notion. Two specialists, almost no overlap with the fourteen-tool fantasy.
Page views, course feedback scores, high-value saves and shares, and video watch time. Tom Cox and Brian da Silva on why no single number ever tells the whole story.
Pedro is a digital marketing strategist and audiovisual producer with deep expertise in B2B engagement and enterprise digital culture.
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Managing social media is no longer just an option for SMEs and small teams. Over time, this task has become a real necessity if we want to grow and connect with our audience and potential clients. However, the lack of resources, having to cover multi
There are tools that end up being empty promises and then there are those that, without making much noise, sneak into your daily life and become indispensable. Braze is one of the latter. If you've ever felt that your multichannel marketing strategy
Who hasn't ever felt that little chaos of having several social networks to manage and not knowing where to start? We ourselves have been through it, so we decided to try Buffer to bring some order to this digital mess. For those who don't know it, w
Chema is an IT industry analyst and technology expert with a passion for covering enterprise software trends and digital transformation.
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In an increasingly saturated digital landscape, social media are no longer just a communication channel: they have become a strategic space where business relationships are built, brand reputation is strengthened, and commercial opportunities are gen
In 2025, managing a company's social media is no longer just a matter of being present: it is a strategic issue. The brands that truly manage to connect with their audience, generate business opportunities, and consolidate their digital reputation ar
In the digital environment of 2025, social media is no longer just another channel: it is the main meeting point between brands and their audiences. Being present on platforms like LinkedIn, Twitter, Instagram, TikTok, or even WhatsApp Business is no
Tom Cox and Brian da Silva agree on the one thing AI cannot speed up: the unglamorous work of pulling context out of product teams, sales calls, and people's heads.
Tom Cox on the AI operating system, why SEO foundations still win, and how a brand cited differently by Perplexity, ChatGPT, and Claude has an alignment problem, not a tactics problem.
We ran the same week of posts, the same outreach list, and the same analytics questions through ten LinkedIn marketing tools. What stood out was how little they overlap: half never schedule a post, the other half cannot tell you whether anything you published worked.
Written by Renata EschilettiWe ran 10 social platforms through six weeks of TikTok-only testing: same vertical videos, same scheduled hours, same audio trends, same link-in-bio destinations for attribution. The takeaway was how unevenly these tools treat TikTok as a first-class surface.
Written by Raul del CuadroWe tested 10 social tools for six weeks on Instagram-only workflows: identical grids, Reels at the same hours, the same ten Stories templates. The surprise was how few actually treat Instagram as a first-class surface, even when their copy insists they do.
Written by Raul del CuadroSocial media scheduling tools exist because the alternative is logging into five platforms at peak hours like a digital plate spinner, hoping nothing crashes while you frantically copy-paste captions between browser tabs.
Written by Renata EschilettiHow we test social media tools: real accounts, honest verdicts, and absolutely no rankings for sale. Read our methodology.
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